Efficiency & Merchandising

Whitepapers are an ideal way to position your company as a thought leader on topics related to your area of expertise. Sourcing Journal’s team handles all content creation, including working directly with your team to target specific audiences and position your brand in the best light.

This type of branded content is an ideal way to:

  • address common misconceptions
  • present data around a particular point of interest
  • highlight challenges and the root causes for each
  • provide reference material your target audience will refer to time and again

Below are excerpts from Process Optimization Transformation and Winning Merchandising Best Practices in Fashion. Click to download.

Textile Recycling

Sourcing Journal webinars offer timely insights delivered on demand.

Both educational and informational, webinars provide the industry with the opportunity to take a deep dive into topical issues and walk away with tangible tools and action items.

Sourcing Journal webinars are full package; we handle all aspects from concept and programming to design and hosting. SJ has created engaging content for Cotton Incorporated, PTC, Gerber Technology, Alba Wheels, Bamboo Rose and more.

Watch the textile recycling webinar we created on behalf of GHCL below:

Sourcing Summit NY

The Sourcing Summit is the leading apparel supply chain event, drawing executives, directors and managers from brands, retailers, factories, agents, compliance agencies and service providers. The event features a commanding list of speakers and panelists, designed to challenge the status quo and inspire attendees to view their businesses differently. The Sourcing Summit provides for ample, high visibility exposure for all sponsors.

Past Sourcing Summits have featured chief executives from sourcing and production firms like Esquel Group, World Textile Sourcing, TexOps, Future Stitch, Lever Style and Li & Fung as well as sourcing executives representing brands and retailers like Michael Kors, PVH, Greats, Kohl’s, Under Armour, American Eagle, Bonobos, Untuckit, Rhone, Reebok, Mara Hoffman and Ministry of Supply.

A variety of sponsorship opportunities are available for event partners, including attendee bags, interstitial videos, table sponsorships, booths and large-scale branding in key areas like registration and networking.

Fireside Chats: AAFA

Sourcing Journal’s Fireside Chat Video Series features dynamic one-on-one discussions with in-the-know C-Suite executives. Hosted by SJ president and founder Edward Hertzman, the 3-part series is delivered in a format that’s easily shareable on sponsors’ sites, social media and newsletters.

The Fireside Chats allow executives to:

— Highlight issues facing their part of the supply chain

— Express a call to action for change

— Provide a reality check for issues that are too often overlooked

— Reveal a deeply held belief or goal

Click through to hear American Apparel & Footwear Association president and CEO Rick Helfenbein discuss the disruptive effect tariffs have had on our industry, how long the trade war is likely to last and what the situation has revealed about the vulnerabilities in the apparel supply chain.

Fireside Chats: First Insight

Sourcing Journal’s Fireside Chat Video Series features dynamic one-on-one discussions with in-the-know C-Suite executives. Hosted by SJ president and founder Edward Hertzman, the 3-part series is delivered in a format that’s easily shareable on sponsors’ sites, social media and newsletters.

The Fireside Chats allow executives to:

— Highlight issues facing their part of the supply chain

— Express a call to action for change

— Provide a reality check for issues that are too often overlooked

— Reveal a deeply held belief or goal

Here, Greg Petro, founder of First Insight, shares how his company works with apparel retailers to manage inventory flow using predictive analytics, allowing them to create winning products—and avoid potential PR nightmares. 

Production Efficiency Survey

Sourcing Journal’s survey reports are rich data-driven resources that provide a pulse on the industry’s current practices, stumbling blocks and opportunities.

The reports are based on the results of proprietary surveys SJ creates with our sponsors, and they also contain insights and quotes from industry experts, which round out the reporting.

Sponsors receive branding on the report, landing page and email takeover; mentions in all stories related to survey content; the opportunity to provide a brief “about us” blurb in the report; and lead generation from the finished product.

Below is an example of our Production Efficiency Survey Report, which reflects feedback from the apparel and footwear industries on the issues that create manufacturing headaches, the steps all members of the supply chain could take to resolve them and the reasons why some problems persist. This report was sponsored by Impactiva.

State of the Industry: Sustainability

Sourcing Journal’s State of the Industry reports provide a deep dive on a rage of topics facing modern supply chains. Through features, Q&As, spotlights, statistics and infographics, SJ is able to provide the industry with fresh perspectives on the innovations, strategies, opportunities and obstacles related to today’s apparel and footwear markets.

Featuring exclusive insight from thought leaders, consultants, chief executives and supply chain experts, the reports serve as a roadmap for anyone navigating the changing landscape.

Over the last year, report topics have included sustainability, the direct to consumer market, consumer behavior, efficiency and quality. Each report is a compendium of recent Sourcing Journal reporting along with fresh features written exclusively for the report.

Participating partners are spotlighted within dedicated Q&As that provide the opportunity to serve as a thought leader on these timely subjects. In addition to company branding on the report cover and emailed promotions, sponsors have the opportunity to submit a full-page advertisement and receive all leads generated from the report.

Click below to read SJ’s 2019 Sustainability report.

Sourcing Summit Hong Kong

The Sourcing Summit is the leading apparel supply chain event, drawing executives, directors and managers from brands, retailers, factories, agents, compliance agencies and service providers. The event features a commanding list of speakers and panelists, designed to challenge the status quo and inspire attendees to view their businesses differently. The Sourcing Summit provides for ample, high visibility exposure for all sponsors.

After several successful years in New York, SJ expanded the Summit with an international edition, which provided an even deeper dive into the apparel supply chain.

The 2019 Summit drew attendees American Eagle Outfitters, Adidas, Target, ASOS, Bonobos, Gap, Fabletics, Zalando, Li & Fung, Alibaba, Carrefour, Mast, J.C. Penney, Kmart, Esquel, Skechers, Carter’s, GIII and Hanesbrands. And the speakers hailed from prominent brands, retailers and manufacturing companies, including Jamin Dick, Alibaba B2B; Christopher Moses, Gap; Paul Walsh, NewTimes; Eddie Chan, Lever Style; Simon Platts, ASOS; and Stephanie Chan, Esquel Group.

Tariffs & Turmoil Breakfast

Developed in response to the rapidly changing trade environment, the Tariffs & Turmoil event is an example of the intimate, high-level events Sourcing Journal hosts. These events provide sponsors with the opportunity to address a curated group of apparel and footwear executives.

This timely breakfast gave attendees the opportunity to gain insight into how to grapple with the escalating trade war between China and the U.S. The smaller format allowed for a free exchange of ideas, as attendees spoke candidly about their challenges and experiences.

The private event was sponsored by MMG Advisors, Alba Wheels Up, CIT, RSM and Sorini, Samet & Associates.

Sourcing with McKinsey

Podcast episodes provide industry executives with a platform from which to showcase their personalities and share their perspectives on a range of engaging topics, enabling listeners to consider new points of view and plot their next steps.

Sourcing Journal’s podcast series has explored the topics the industry is most focused on, including data analytics, on-demand manufacturing, speed to market, transparency, retail disruptors and that latest in fit.

Sourcing Journal podcasts give sponsors a platform to share insight into solving industrywide problems and/or present case studies along with clients that illustrate how to overcome obstacles.

Listen as McKinsey & Company’s Saskia Hedrich and Karl-Hendrik Magnus share a window into the nearshoring and onshoring decisions sourcing executives are grappling with—and some of the solutions.